How Much Do You Know About Social Media Advertising?

---

WHAT IS SOCIAL MEDIA ADVERTISING?

WHERE DO YOU KNOW ABOUT SOCIAL MEDIA ADVERTISING?

WHAT IS YOUR REFLECTION ABOUT SOCIAL MEDIA ADVERTISING?

Photo Credit: Google

For me, before I know and understand about social media advertising, I just know that there is a lot of advertisement exist on social media, especially Facebook and Youtube. I use Facebook and YouTube frequently and every time I watch the video, movie or drama, there is always advertisement exist in there. I am sure that you have the same occasion happened to like me.

Do you know why social media advertising is more effective nowaday?

First of all, I will tell you what is social media advertising

What is social media advertising?

Social media advertising is a category of digital advertising that places ads on social networking sites. Its also used to describe online advertising which is paid efforts. Social media combines current targeting option such as behavioral targeting, geotargeting and socio-psychographic targeting, this is to make detailed target group identification possible. Besides, advertisements are distributed to users based on information gathered from target group profiles. There is one of the major benefits of advertising on social networking site such as Facebook, Instagram and Twitter are that advertisers can take advantage of the users target their ads correctly and demographic information.

You know why social media advertising is effective?

If you don't know, you must continue read my blog

1. You can save money online

Social media is a way cheaper. Social media have additional costs and time spent to develop, create, and print material that is relatively similar. I would like to show you what the cost to reach people is.

According to LinkedIn, you can spend under $3 to reach 1000 people while you will need to spend about $57 on direct mail advertising to the same audience.

Look at the chart above to compare the different prices to reach 1000 people.

Photo Credit: LISA CLARK

You sure curious about the discrepancy of prices right? This is because it's just convenient and faster to advertise online. You can have your advertisement broadcasted out to people by just a few clicks. if the more traditional print methods like newspapers, its take time and have cost for people because it has to be physically delivered to the consumer.

2. You can receive measurable results

You are left wondering why it didn't work if you use traditional advertising and it does not produce any leads. You can see data in real time and discover trends and take immediate action. Besides, You can also know your ad effective or not by looking at the analytics and data you get from social media. People will left soon given that ad generated a lot of clicks after they got a landing page. This means that you there was something did not work well on the page. So, it's like a report card and you can get the analytics and insights from your social media when something is not working. You can do the adjustment become a success.

Which social media platform is most effective for advertising?

I will say Facebook is the most effective for advertising because most of the people have and active on Facebook today. There are higher percentages for people to look at your advertisement.

Research by Warren Jolly

Facebook is the universal social media network because there are more than 2 billion monthly users.

According to Social Media Examiner's 2018 Social Media Marketing Industry Report, 72% of marketers say that they usually use traditional Facebook ads.

Facebook is the most used social platform for paid advertising at this time

---

Last but not least, I would like to share about why should you consider doing social media advertising.

1. Reach an Engaged Audience

People visit social networking sites several times per day and spend a lot of time on them, so users tend to highly engage in social media. The ads also to be seen, shared and clicked on social media.

2. Increase Brand Awareness Customer Loyalty

You may increase brand awareness when you create a Facebook page for your business and promote it. You also may get the opportunity to interact directly with your customers and you can keep your business at the lead of their minds.

3. Generate Leads

The goal of all paid advertising should be to generate leads. The landing page should be connecting with each social media posted created and also should include a call to action.

When you include a call to action, the link to the landing page will maximize the effectiveness of the campaign. You will also allow monitoring the effectiveness of the campaign.

I will end my blog here today, I hope my blog will help you now or in the future. I also hope that you have learned something new from my blog. If you want to advertise on social media but you don't know which to choose, you can follow the research above. Maybe you are not interested in Facebook, but there are still have other social media that you can choose and try.

If you want to know more about other type of social media advertising, here to go

https://www.bigcommerce.com/blog/social-media-advertising/#2-instagram-advertising

#FIA3151#Social Media advertising